When we were children, we were happier. Because it was so easy to smile genuinely and play together. But as we grow, we start building barriers between each other and life with all adult tensions. So we asked ourselves that when did we stop smile?
We believe that if we spread childish smiles in a world where adult tensions burden us. Because everyone has a child inside and ice cream takes you to your child inside. Also a childish smile is contagious and inclusive and smiling can be the best start.
For film, we showed a smile’s chain reaction in our daily lives by saying that an ice cream can not change the world, but it can change ours.
For keyart, we divided layout in two and showed people how an ice cream made us smile.
We designed a full-page newspaper ad on the World’s Happiness Day at the 3rd page of newspapers. 3rd page is important because everyday crimes, violence and rape news aired at that page. We covered that page with our happiness ad even just for one day for making Turkish people smile.
NATIONAL DAY CONTENT
We keep smiling on 'April 23 Children's Day' with our film. World children acted for film by giving the celebration message for Children’s day.