People believe that “heroes have special powers”. But the truth is #HeroesAreAmongUs (#KahramanlarAramIzda)
With Netflix Turkey, we have developed a teaser campaign for fresh broadcasted web miniseries: The Defenders. Daredevil, Jessica Jones, Luke Cage and Iron Fist are the realistic heroes who protect the streets instead of saving the world. That is why we prefer to use streets are our campaign’s medium.
First, we have made collaboration with Turkish Marvel’s Comic Artist Yıldıray Çınar. Yıldıray drew four heroes in compositions that include their different personal stories. Then we have placed these artworks to the different districts’ streets, not a very common spots but the more like alleys. While the artworks were painted on the walls, we have recorded process and have made a making-of video.
Let’s witness the greatest struggle of history!