T H E I N S I G H T
Turkish advertising community was lost their beliefs about ‘creativity’. They were forgot why they have already started that crazy work. Long office hours, no weekend holiday, can’t join family gathering, can’t read boks, can’t watch films, snoozed me times, our lovely cervical disc hernias, super duper migraine etc… If we are not fallin in love with creativity, could we continue to do it everyday? So we determined the insight as ‘love’.