A campaign that celebrates the indescribable things you can find when you search what you see.
Gen Z is increasingly turning to social media for discovery and news. But this younger audience doesn’t always type in keywords, but rather looks to discover content in new, more immersive ways. Lens is one of Google’s most innovative products: image recognition technology, designed to return real-time information related to objects it identifies in the real world. So how can we get Gen Z excited by the magic of searching with visuals?
"We worked with Google Creative Lab to develop Find That Thing; a campaign to position Google Lens as the “new way to Search” for everyday things. The new product aims to shift the perception in younger audiences that Google Search is not only a reliable and trusted place to seek information, but also a product that continues to offer the most helpful innovation."