As a brand that embraces the vision of "Happiness For All,"
we have built a campaign to draw attention to the rights of children on April 23,
the only national day that dedicated to the children of the world.

'Convention on the Rights of the Child' has 54-items, but it was written by elders.
We believe that children has limitless rights according to their imagination,
so first, we gave the word to the children and publish a video
on the Algida's Social Media Channels.​​​​​​​
We invited the elders to expand the 'Convention on the Rights of the Child'
with the #EveryChildsRight ( #HerÇocuGunHakkI ) hashtag on social media.
On the first day we became a Trend Topic on Twitter.
With Amanda Parer, an Australian artist, we made a Children's Rights monument.
On April 23, people saw the giant children balloons.​​​​​​​
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